Fierce. Strategic. Contagiously optimistic. Lauren Friezo is a New York-based, award-winning Brand Strategy Director on a mission to tell stories that move people.
Lauren has a unique academic background in English, Entrepreneurship, and Women’s Studies, with diverse client experiences across beauty, consumer packaged goods, restaurants, and DE&I. Her work has been recognized by the advertising industry, including winning the 2022 USA Grand Effie and several Gold and Silver Cannes Lions.
Grey New York
2019 – Current
Since joining Grey in 2019, Lauren has led strategy for Applebee’s, where she’s played a pivotal role in taking the brand “from the gutter to the Grammys”, grown the Procter & Gamble haircare & fem-care client portfolio, developed and franchised a framework to uncover gaps in the way brands communicate with and engage diverse audiences, and most recently – helped Pringles win over Gen Z with the use of a mustache.
The Richards Group
2015 – 2019
Lauren cut her teeth in brand planning at The Richards Group in Dallas, Texas, where she excelled at bringing target audiences to life, leading quantitative research studies (copy-testing, brand tracker, proprietary surveys, etc.) and moderating research such as individual interviews, triads, conflict groups and traditional focus groups (even ones about emotionally charged topics, like cancer and personal debt).
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Board Member, The Friezo Family Foundation
Improving the lives of children by providing financial support to charitable organizations that promote education, seek to eradicate disease and address poverty.
Founding Member, Her Campus Mentorship Program
The program matches Her Campus alumnae with current college students to help develop professional skills and learn about journalism, media and marketing and more.
College Essay Tutor
Making it easier for high school seniors to put themselves on a page.