My Strategic Approach

  • The Three Ms

    No brief starts from a blank page. Start with the 3 Ms – Music, Movies and Memes – to uncover truths about a brand or category, decades or centuries ingrained in the cultural psyche. What did these cultural references represent then, and what do they mean now?

  • What's There? What's Missing?

    A proprietary framework to help brands better understand, and ultimately reflect, the language, behavior and beliefs of diverse audiences, by revealing the gap between what’s there (dominant tropes) and what’s missing (alternate perspectives).

  • Do more listening.

    Too many brands try to “create culture” instead of letting culture lead. Listen and let’s learn.

Awards & Recognition

  • Cannes Lions - Bronze - PR - Social Engagement & Influencer Marketing (2023, Grey, Applebee’s Taste My Face)

    Cannes Lions - Gold - Entertainment Lions For Music (2022, Grey, Applebee’s Fancy Like)

    Cannes Lions - Silver - Engagement - Social & Influencer, Partnership (2022, Grey, Applebee’s Fancy Like)

  • • Effie Awards - Grand Effie (2022, Grey, Applebee’s Fancy Like)

    • Effie Awards - Gold - Social Media - Services (2022, Grey, Applebee’s Fancy Like)

    • Effie Awards - Silver - Restaurants (2022, Grey, Applebee’s Fancy Like)

    • Effie Awards - Gold - Social Good - Diversity, Equity & Inclusion (2022, Grey, P&G Widen the Screen)

  • • ANA Multicultural Excellence Awards - Category Winner in LGBTQ+ (2022, Grey, Pantene: Isa’s Quinceañera and the Power of Visibility)

    • ANA Multicultural Excellence Awards - Grand Prize Winner in LGBTQ+ (2021, Grey, Pantene: Family is BeautifuLGBTQ)

  • • ANDY Awards - Mr. P (2024, Grey, Pringles)

  • Lauren’s work has been celebrated across publications like Adweek, AdAge, Rolling Stone, Esquire, Thrillist, Allure, Fast Company and more.